The Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products

Autor*innen

• Jan Y. Yang

Parameter

• 200 Seiten
• 7 Lesestunden

• Business & Management

Mehr zum Buch

The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Paperback