The strategy and tactics of pricing : a guide to growing more profitably
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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Sprache
- Erscheinungsdatum
- 2011
- Buchzustand
- Gut
- Preis
- 6,94 €inkl. MwSt.
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- Titel
- The strategy and tactics of pricing : a guide to growing more profitably
- Sprache
- Englisch
- Autor*innen
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Verlag
- Prentice-Hall
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.