The strategy and tactics of pricing : a guide to growing more profitably
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- The strategy and tactics of pricing : a guide to growing more profitably
- Sprache
- Englisch
- Autor*innen
- Thomas T. Nagle, John E. Hogan
- Verlag
- Pearson Prentice Hall
- Erscheinungsdatum
- 2006
- ISBN10
- 0131856774
- ISBN13
- 9780131856776
- Kategorie
- Wirtschaft
- Beschreibung
- For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.