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Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
Buchkauf
E-commerce for Malaysian SMEs in Selected Services, Tham Siew Yean, Andrew Kam Jia Yi
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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