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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
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The 1% Windfall, Rosemary Varley, Mohammed Rafiq
- Sprache
- Erscheinungsdatum
- 2010,
- Buchzustand
- Gut
- Preis
- 9,55 €inkl. MwSt.
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- Titel
- The 1% Windfall
- Sprache
- Englisch
- Autor*innen
- Rosemary Varley, Mohammed Rafiq
- Verlag
- 2010
- Einband
- Hardcover
- ISBN10
- 0061684325
- ISBN13
- 9780061684326
- Kategorie
- Wirtschaft
- Beschreibung
- How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.