Business Market Management

Autor*innen

• James C. Anderson

Parameter

• 496 Seiten
• 18 Lesestunden

• Wirtschaft

Mehr zum Buch

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Paperback