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For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Buchkauf
Business Market Management, James C. Anderson, James A. Narus
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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