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Television Brandcasting

Autor*innen

Jennifer Gillan

Buchbewertung

4,0(1)Abgeben

Parameter

294 Seiten
11 Lesestunden

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'Television Brandcasting' examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behaviour of once-dependable audiences