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Television Brandcasting

The Return of the Content-Promotion Hybrid

Autor*innen

Jennifer Gillan

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4,0(1)Abgeben

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294 Seiten
11 Lesestunden

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Exploring the intersection of television and branded storytelling, this book delves into how U.S. television has historically shaped brand messaging and influenced consumer choices. By comparing the current landscape with the 1950s-60s, it highlights the impact of new technologies on business models and audience behavior. The work discusses various innovative storytelling and promotional strategies used by networks and series, featuring examples from both classic and contemporary shows. Each chapter focuses on different aspects of brandcasting, including network schedules and social media initiatives.