Advertising and Multilingual Repertoires

from Linguistic Resources to Patterns of Response

Autor*innen

• Marco Santello

Parameter

• 102 Seiten
• 4 Lesestunden

• Lehrbücher
• Sozialwissenschaften
• Universitätslehrbücher

Mehr zum Buch

Focusing on the linguistic processes in advertising discourse, this book examines how multilingualism influences advertising strategies. It delves into the connections between language use and advertising effectiveness, offering insights from an applied linguistic viewpoint. Through its exploration, it highlights the importance of understanding language repertoires in creating impactful advertising messages across diverse linguistic contexts.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover