Marketing: A Very Short Introduction

Autor*innen

• Kenneth Le Meunier-FitzHugh
• Tony Douglas

Parameter

• 176 Seiten
• 7 Lesestunden

• Handel und Verkauf
• Sachliteratur
• Wirtschaft

Mehr zum Buch

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Paperback