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!: the next big marketing idea

Autor*innen

• Seth Godin

Parameter

• 256 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Ökonomie
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

• Sprache: Englisch
• Erscheinungsdatum: 2005