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Flex

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Annie Auerbach

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Seasoned trends forecaster and consultant Annie Auerbach offers a fresh perspective on women’s professional lives by challenging the traditional 9 to 5 model in this practical guide. Updated to address the post-Covid work landscape, Auerbach emphasizes that the pandemic has highlighted the inefficacy of rigid office hours for most workers. Flexibility is key to enhancing efficiency and productivity, allowing individuals to meet deadlines on their own terms. Prior to the pandemic, only 47 percent of American workers had flexible work options, but Auerbach, who advises major corporations like Nike and Google, advocates for a necessary shift in work culture that acknowledges the diverse needs of employees. She delves into the realities women face while working from home, addressing issues such as emotional labor and the challenges of balancing childcare and education with professional responsibilities. By embracing flexibility, women can enhance their creativity, manage their time and energy more strategically, and engage more fully in their personal lives. Auerbach encourages a rejection of the toxic culture of presenteeism and burnout, allowing women to escape the exhausting demands of “having it all.” This shift not only fosters sustainable living but also nurtures self-worth, ultimately leading to happier, more fulfilling lives.