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A Degree in a Book: Marketing

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This comprehensive, visual guide covers essential aspects of business marketing, from advertising and social media to marketing economics and commercial law. Information is presented in an accessible format, featuring flow diagrams, infographics, pull-out features, and glossaries that simplify marketing jargon. It includes profiles of successful marketing professionals like David Ogilvy and Philip Kotler, alongside brand biographies that illustrate principles in action, with examples from companies like Netflix and Apple. Key topics include management, market research, product development, buyer behavior, and the influence of popular culture, ethics, and social responsibility. It also delves into digital marketing, including social media and SEO, as well as various forms of retail. The impact of lockdown and the global pandemic on marketing is also explored. Ideal for students, marketing professionals, and small businesses looking to grow, this guide demonstrates how effective marketing can enhance any business. The series offers the knowledge of a degree at the price of a book, featuring expert insights and visual aids to help readers grasp complex subjects quickly.