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New Screen Ecology in India is an open access book that explores the digital transformation of the Indian media industry. Smith Mehta investigates social media platforms and their significant impact on contemporary film and television production, arguing that they have fundamentally altered creator dynamics. Through firsthand research with creators, platform executives, and intermediaries like talent agents and multi-channel networks, Mehta introduces the concept of the 'new screen ecology.' He highlights how social relations among these agents influence the Indian screen industries and how industrial practices are blurring the lines between amateur and professional content through interdependencies. Mehta goes beyond theoretical analysis by examining the production practices of 13 platforms, including Hotstar, Netflix, YouTube, and TVFPlay. He assesses how these platforms leverage the absence of censorship and restrictive practices typical of traditional media. This approach offers a unique and insightful perspective on the dynamics of digital transformation within the screen industries, specifically in the Indian context. The ebook is available open access under a CC BY-NC-ND 4.0 license on bloomsburycollections.com, thanks to the financial support of the Open Access Book Fund of the University of Groningen.
Buchkauf
The New Screen Ecology in India, Smith Mehta
- Sprache
- Erscheinungsdatum
- 2023
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- (Paperback)
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