Globality : competing with everyone from everywhere for everything

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Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways. Over the past five years, the authors, members of the Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. They believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future. Sooner than we think, we will either end up working for these foreign based companies or, even worse, have to compete with them. This book will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses