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- 944 Seiten
- 34 Lesestunden
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The 18th edition of "Crafting and Executing Strategy" marks a significant revision, led by new author Margie Peteraf, who meticulously re-evaluated every paragraph from the previous edition. The main goals were to incorporate fresh perspectives, enhance connections to current research, and ensure the content is relevant and precise. While maintaining the same 12-chapter structure, each chapter has been completely revitalized. The content remains aligned with mainstream academic thought and practical applications in strategic management. This edition features an impressive lineup of 28 cases, with 25 being new or substantially updated. The cases are diverse and timely, encouraging students to utilize the concepts and analytical tools discussed in the text. Many cases focus on prominent companies, providing real-world relevance. Additionally, a comprehensive set of support materials is included, designed for ease of use and adaptability to various course structures. This edition promises to be an invaluable resource for both instructors and students.
Buchkauf
Crafting & Executing Strategy, Arthur A. Thompson Jr., A. J. Strickland III, Margaret Ann Peteraf
- Sprache
- Erscheinungsdatum
- 2011
- Einband
- (Hardcover)
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- Untertitel
- The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
- Sprache
- Englisch
- Verlag
- McGraw-Hill Education
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- Seitenzahl
- 944
- ISBN10
- 0078112729
- ISBN13
- 9780078112720
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Management & Personalverwaltung, Marketing & Vertrieb, Führung
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- The 18th edition of "Crafting and Executing Strategy" marks a significant revision, led by new author Margie Peteraf, who meticulously re-evaluated every paragraph from the previous edition. The main goals were to incorporate fresh perspectives, enhance connections to current research, and ensure the content is relevant and precise. While maintaining the same 12-chapter structure, each chapter has been completely revitalized. The content remains aligned with mainstream academic thought and practical applications in strategic management. This edition features an impressive lineup of 28 cases, with 25 being new or substantially updated. The cases are diverse and timely, encouraging students to utilize the concepts and analytical tools discussed in the text. Many cases focus on prominent companies, providing real-world relevance. Additionally, a comprehensive set of support materials is included, designed for ease of use and adaptability to various course structures. This edition promises to be an invaluable resource for both instructors and students.