Marketing Communications Management

Autor*innen

• Paul Copley

Parameter

• 456 Seiten
• 16 Lesestunden

• Juristische Literatur
• Lehrbücher
• Recht
• Wirtschaft

Mehr zum Buch

Focusing on integrated marketing communications, this book encourages critical reflection on essential issues in the field. It adopts a managerial perspective and offers frameworks for effective learning and teaching. With numerous pedagogical features such as sample exam questions, 'stop points', and case studies, each chapter concludes with a summary of key points. Catering to both practitioners and students, it addresses strategic concerns relevant to current marketing communications trends, emphasizing advertising and sponsorship.

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Paperback