Marketing Communications Management

Analysis, Planning, Implementation

Autor*innen

• Paul Copley

Parameter

• 480 Seiten
• 17 Lesestunden

• Juristische Literatur
• Lehrbücher
• Recht
• Wirtschaft

Mehr zum Buch

Focusing on the essential components of marketing communications, this book serves as a comprehensive guide for both undergraduate and postgraduate students. It explores key topics including advertising, public relations, and social media, while offering managerial frameworks for analysis, planning, and implementation. This resource equips readers with the skills necessary to strategically create and manage effective marketing communications campaigns.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Hardcover