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Parameter
- 424 Seiten
- 15 Lesestunden
Mehr zum Buch
This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.
Buchkauf
Business-to-Business Marketing, McGrath Helen, Louise Canning, Ross Brennan
- Sprache
- Erscheinungsdatum
- 2024
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- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- McGrath Helen, Louise Canning, Ross Brennan
- Verlag
- Sage Publications Ltd
- Erscheinungsdatum
- 2024
- Einband
- Paperback
- Seitenzahl
- 424
- ISBN13
- 9781529791501
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Handel, Wirtschaft & Management, Rechtsthematik, Recht
- Beschreibung
- This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.