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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
Buchkauf
Corporate Communication, Joep Cornelissen
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Sprache
- Englisch
- Autor*innen
- Joep Cornelissen
- Erscheinungsdatum
- 2023
- Einband
- Hardcover
- Seitenzahl
- 360
- ISBN13
- 9781529600032
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Kommunikation
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.