One click. Jeff Bezos and the rise of Amazon.com

Autoren

Richard L. Brandt

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4,0(38)Abgeben

Parameter

Biografien & Memoiren
Handel und Verkauf
Sachliteratur
Technologie, technik
Wirtschaft

Mehr zum Buch

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.