Principles of Marketing for a Digital Age

Autor*innen

• Tracy L. Tuten

Parameter

• 496 Seiten
• 18 Lesestunden

• Juristische Literatur
• Lehrbücher
• Recht
• Sonstige Lehrbücher
• Wirtschaft

Mehr zum Buch

This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Paperback