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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Sprache
- Erscheinungsdatum
- 2003
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- Preis
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- Sprache
- Englisch
- Autor*innen
- Frances Brassington, Stephen Pettitt
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,25 von 5 Sternen
- Beschreibung
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.