Principles of Marketing

Autor*innen

• Frances Brassington
• Stephen Pettitt

Parameter

• Business & Management
• Handel
• Marketing & PR
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Paperback