Service management

Autor*innen

• James A. Fitzsimmons
• Mona J. Fitzsimmons

Parameter

• Handel
• Lehrbücher
• Marketing & Vertrieb
• Wirtschaft & Management

Mehr zum Buch

Designed for courses in service management, service operations management or operations management, this text uses information technology as a sub theme; deals with high tech service examples; provides optional coverage of quantitative material; and also features yield management and data.

• Sprache: Englisch
• Erscheinungsdatum: 2004