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- 736 Seiten
- 26 Lesestunden
Mehr zum Buch
"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
Buchkauf
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 736
- ISBN13
- 9781292341132
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Schule, Marketing & Vertrieb
- Beschreibung
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.