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Principles of Marketing, Global Edition

Autor*innen

Philip Kotler
Gary Armstrong

Parameter

Business & Management
Handbücher und Anleitungen
Handel
Lehrbücher
Sachliteratur

Mehr zum Buch

"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."