Pricing : making profitable decisions

Autor*innen

Kent B. Monroe

Buchbewertung

4,1(9)Abgeben

Parameter

658 Seiten
24 Lesestunden

Mehr zum Buch

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.