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Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

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  • 296 Seiten
  • 11 Lesestunden

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Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.

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Social Media Strategy, Julie Atherton

Sprache
Erscheinungsdatum
2023
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(Hardcover)
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Untertitel
A Practical Guide to Social Media Marketing and Customer Engagement
Sprache
Englisch
Autor*innen
Julie Atherton
Erscheinungsdatum
2023
Einband
Hardcover
Seitenzahl
296
ISBN13
9781398610019
Reihe
Beschreibung
Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.