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Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.
Buchkauf
Managing Robotics in Retail, Patrick Meyer
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Managing Robotics in Retail
- Untertitel
- A Service Systems Perspective
- Sprache
- Englisch
- Autor*innen
- Patrick Meyer
- Erscheinungsdatum
- 2022
- Einband
- Paperback
- Seitenzahl
- 336
- ISBN13
- 9783658374990
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.