Airline Marketing and Management

Autor*innen

• Stephen Shaw

Parameter

• 281 Seiten
• 10 Lesestunden

• Handbücher und Anleitungen
• Luftfahrt

Mehr zum Buch

With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market

• Sprache: Englisch
• Erscheinungsdatum: 1999
• Einband: Hardcover