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Focusing on a nuanced understanding of Chinese business, this new edition emphasizes the importance of cultural traditions, philosophy, and contemporary developments. It challenges simplistic stereotypes, offering a comprehensive introduction that includes updated discussions on internet business and innovation strategies. Retaining the informative style of its predecessor, this text serves as an essential resource for those seeking to grasp the complexities of the Chinese business landscape.
Buchkauf
Chinese Business, Liu Hong
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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