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Focusing on innovation in micro and small tourism enterprises in Ipiales, this research employs the Micmac structural analysis method to identify effective tools. Experts evaluated 16 options, ultimately selecting 8 as crucial for enhancing innovation. The study aims to guide these enterprises in adapting methodologies to align with current tourism megatrends, fostering growth and competitiveness in the sector.
Buchkauf
Tools for innovation in small tourism enterprises, Eduardo David Chalapud Narváez
- Sprache
- Erscheinungsdatum
- 2022
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- (Paperback)
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