The Psychology of Salesmanship

Autor*innen

• William Walker Atkinson

Parameter

• 120 Seiten
• 5 Lesestunden

• Belletristik
• Persönlichkeitsentwicklung
• Psychologie
• Sozialwissenschaften
• Wirtschaft

Mehr zum Buch

The book explores the evolving perception of psychology within the business world, highlighting how it was once dismissed as irrelevant or overly academic. It delves into the historical context where business professionals viewed psychology as disconnected from practical applications, often associating it with the supernatural or classroom theories. The narrative challenges these misconceptions, suggesting a growing recognition of psychology's relevance in understanding consumer behavior and improving business practices.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Paperback