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"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience
A Case Study on "Westwing"
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The text explores the application of augmented reality (AR) in retail, highlighting its potential to enhance customer experience and boost sales. It analyzes a Journal of Marketing article on AR's impact on online shopping and proposes a theoretical implementation for Westwing, a German home and living brand, utilizing their AR program, Atelier by Westwing. The findings suggest that effective AR implementation can lead to cost savings, reduced return rates, and a more personalized shopping experience, presenting significant opportunities for businesses in the sector.
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"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience, Anonymus
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- "Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience
- Untertitel
- A Case Study on "Westwing"
- Sprache
- Englisch
- Autor*innen
- Anonymus
- Verlag
- GRIN Verlag
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- ISBN13
- 9783346859662
- Kategorie
- Wirtschaft
- Beschreibung
- The text explores the application of augmented reality (AR) in retail, highlighting its potential to enhance customer experience and boost sales. It analyzes a Journal of Marketing article on AR's impact on online shopping and proposes a theoretical implementation for Westwing, a German home and living brand, utilizing their AR program, Atelier by Westwing. The findings suggest that effective AR implementation can lead to cost savings, reduced return rates, and a more personalized shopping experience, presenting significant opportunities for businesses in the sector.