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The Management of Intangibles

The Organisation's Most Valuable Assets

Autor*innen

Ahmed Bounfour

Parameter

336 Seiten
12 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on intangible resource management, this volume offers a unique and cohesive perspective on how these resources contribute to gaining a competitive edge in the marketplace. It evaluates various intangible assets and their strategic importance, making it a valuable resource for understanding their role in business success.