The Management of Intangibles

The Organisation's Most Valuable Assets

Autor*innen

• Ahmed Bounfour

Parameter

• 336 Seiten
• 12 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on intangible resource management, this volume presents a unique framework for understanding how these resources contribute to competitive advantage in the marketplace. It offers an in-depth evaluation of various intangible assets, highlighting their significance in shaping business strategies and enhancing organizational performance.

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Hardcover