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Knowledge-Based Marketing

The 21st Century Competitive Edge

Autor*innen

Ian Chaston

Buchbewertung

4,0(2)Abgeben

Parameter

288 Seiten
11 Lesestunden

Lehrbücher
Wirtschaft

Mehr zum Buch

Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.