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The book serves as a comprehensive guide to marketing strategies specifically tailored for the publishing industry and the broader creative economy. Over five editions, it has become a definitive resource, offering insights and practical advice for authors and publishers to effectively promote their works and navigate the complexities of the market.
Buchkauf
How to Market Books, Alison Baverstock, Susannah Bowen
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- How to Market Books
- Sprache
- Englisch
- Autor*innen
- Alison Baverstock, Susannah Bowen
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 482
- ISBN13
- 9780815352761
- Kategorie
- Geschichte, Wirtschaft, Journalismus
- Beschreibung
- The book serves as a comprehensive guide to marketing strategies specifically tailored for the publishing industry and the broader creative economy. Over five editions, it has become a definitive resource, offering insights and practical advice for authors and publishers to effectively promote their works and navigate the complexities of the market.