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The book critically analyzes the evolving dynamics between media and marketing communications in the digital era. It explores the rise of brand-funded content, including proprietary media, native advertising, and the seamless integration of branded content across various platforms such as film, television, journalism, and social media. This study highlights the implications of these trends for both marketers and consumers in an increasingly digital landscape.
Buchkauf
Branded Content, Jonathan Hardy
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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