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Strategic Integrated Marketing Communications

Autoren

Larry Percy

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1,0(1)Abgeben

Parameter

304 Seiten
11 Lesestunden

Alte Werbung
Marketing & PR
Wirtschaft

Mehr zum Buch

Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.