Key Concepts in Marketing

Autor*innen

• Jim Blythe

Parameter

• Lehrbücher
• Marketing & PR
• Marketing & Vertrieb
• Sachbücher

Mehr zum Buch

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Paperback