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Strategic Marketing Management, 9th Edition

Autor*innen

Alexander Chernev

Buchbewertung

3,7(6)Abgeben

Parameter

296 Seiten
11 Lesestunden

Mehr zum Buch

Focusing on a structured approach, the book provides essential marketing theory and practical frameworks for addressing marketing challenges. It covers key areas such as product design, branding, pricing, and distribution, making it applicable to diverse organizations, including startups, established businesses, and nonprofits. The comprehensive strategies outlined help guide informed business decisions, ensuring relevance across various sectors and industries.