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Strategic Marketing Management, 9th Edition

Autor*innen

Alexander Chernev

Buchbewertung

3,7(6)Abgeben

Parameter

296 Seiten
11 Lesestunden

Mehr zum Buch

Focusing on the essentials of marketing theory, this edition provides a structured approach to identifying and resolving marketing challenges. It offers a comprehensive framework for developing effective marketing strategies that inform decisions on product design, branding, pricing, and distribution. The concepts presented are applicable to various organizations, including startups, established businesses, and both nonprofit and for-profit entities, making it a versatile resource for anyone involved in marketing management.