Flying Off Course

Airline Economics and Marketing

Autor*innen

• Rigas Doganis

Parameter

• 342 Seiten
• 12 Lesestunden

• Luftfahrt

Mehr zum Buch

Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Hardcover