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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance ma.
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Buchkauf
Understanding Digital Marketing, Damian Ryan
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- Understanding Digital Marketing
- Sprache
- Englisch
- Autor*innen
- Damian Ryan
- Verlag
- Kogan Page
- Verlag
- 2014
- Einband
- Paperback
- ISBN10
- 0749471026
- ISBN13
- 9780749471026
- Kategorie
- Marketing & PR
- Beschreibung
- The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance ma.