Social Networks and Customer Acquisition in Nigeria

Impact of Social Networks on Customer Acquisition in Commercial Bank: A Study of Commercial Banks in Nigeria

Autor*innen

• Kingsley Ikechukwu Onyegbule

Parameter

• 452 Seiten
• 16 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the impact of social networks, this research investigates customer acquisition in the Nigerian banking sector, specifically among commercial banks in Imo State. It addresses the challenge of low online customer creation amidst the digital transaction era. Utilizing a conceptual framework based on the NetElixir Model, the study employs the Z-test formula for validation. Findings reveal a significant relationship between social network sites and key factors such as customer touch-points, insights, and engagement, ultimately addressing the identified problem.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Paperback