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Crowded Cases

24 task-based cases on crowdfunding

Autor*innen

Christopher Buckingham

Parameter

208 Seiten
8 Lesestunden

Wirtschaft

Mehr zum Buch

This comprehensive teaching resource focuses on crowdfunding as a vital tool for aspiring entrepreneurs. It covers fundamental concepts and analyzes past campaigns, making it essential for modern entrepreneurship education. With expert insights, it encourages learners to delve into the challenges and opportunities presented by crowdfunding, fostering a practical understanding of management and communication in real-world applications.