Open Innovation Business Modeling

Gamification and Design Thinking Applications

Autor*innen

• João Leitão

Parameter

• 144 Seiten
• 6 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on business modeling for small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, including the Zahra and George model of absorptive capacity and Chesbrough's open innovation. It introduces a novel 'open innovation bridge - a Tangram model' that highlights essential components of open innovation in SMEs. A unique aspect is the author's incorporation of gamification, providing a tool for designing effective open innovation business models tailored to the needs of SMEs.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback